• Curt Mercadante

Unleash your authority brand

Every business starts out as a thought; that thought turns into an idea (or ideas); your business is the manifestation of those ideas.


And within those ideas lie your authority.


Because within those ideas lies your roadmap for how you provide positive impact to your customers or clients.


Now, if you don't realize that you an authority; that you have unique ideas for how you communicate impact...


And how you serve with impact...


Then you are a mere commodity...


And your customer is simply comparing your product to your competitor's product.


But when you realize that the authority lies within your ideas...


And that your ideas for how you uniquely improve the lives of other people...


Then you are not a commodity...


Then you don't compete on "price"...


And you don't compete on features, bells, and whistles.


You realize that your clients buy from you because they know, like, and trust you...


To provide positive impact in their lives.


You are an authority.


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💰 Participants in our Freedom Business Brand Bootcamp learn to unleash their authority brands and communicate that positive impact to their ideal potential clients so they can generate more revenue. Want to learn more? Send me a message.


📸 The to Velma Gallant for this interview (excerpt above) on the Heart-repreneur Radio Podcast. You can view the full interview here:



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