• Curt Mercadante

I think, therefore I'm stuck

Stay "dumb and excited."

That was the advice my mentor gave me recently when I wanted to "clog the drain" with good ideas about all the things I could add on to my upcoming Business Trifecta Bootcamp.

What my mentor knew is that I'm an idea guy — and while ideas are great, they can also distract me from good, old-fashioned action.

It's easy to endlessly strategize, getting stuck in an endless loop of ideas, while failing to execute on any of them.

Aside from failing to execute, from a purely branding perspective, too many of these great ideas can also muddy the water of our message to our potential clients, distracting from the clear and compelling impact they get from working with us.

Further, too many ideas can build a complicated process in our minds, which can get us focused on the sheer daunting nature of how to execute on the ideas monster we've created — and that "how" can keep us from moving forward.

Ideas are great. But here's the advice I give my clients (and which my mentor gives me): Pick a simple idea and execute.

It's great to have big, audacious goals and ideas. Set them and then reverse engineer them so that each month, week, and day, we only have to focus on executing on simple outcomes that move us forward.

When you focus on your outcomes for today, the big goal doesn't seem as daunting, and that "ideas monster" you've created doesn't appear as big.

Lao-Tzu knew this very principle 2500 years ago, when he wrote in the Tao Te Ching:

"Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step."

Get out of your head.

Reverse engineer one of your big ideas and start with that single step.

Instead of being overwhelmed by the notion of your big ideas monster, you'll make it easy for yourself by focusing on those "small" things each day.

That keeps you moving forward...

And learning each day.

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