"I need to start a podcast and publish a book"

Person A: "I need to start a podcast."

Me: "What's the desired outcome for starting a podcast?"

Person A: "Well, (so-and-so) is doing a podcast, and I've read stats showing that a lot of people are listening to podcasts. I feel it will help me get my message out."

Me: "Who's your ideal client?"

Person A: "Well, I have a lot of different types of people I work with. Haven't really narrowed that down."

Me: "So, what's that key message you want to get to your ideal clients?"

Person A: "I think if people just know me and hear what I do, they'll want to work with me."

Me: "But you don't know who that is?"

Person A: "Well, I really want to work with business owners."

Me: "What type of business? What size?"

Person A: "Not really sure."

Me: "Perhaps we should start with identifying your ideal clients so we can figure out what they want and put together the right message."

Person A: "Yeah, you're right. Also, I really think I need to publish a book."

Me: "What's the desired outcome for writing a book?"

Person A: "Well, (so-and-so) wrote a book and so I feel if I write a book it will make me a thought leader and help me get my message out."

Me: "Who's your ideal client?"

Person A: "Ummmm...."