• Curt Mercadante

How to build your authority brand

What's the "X Factor" in your brand?


It's YOU. It's the unique impact you provide.


It's how you improve the lives of your ideal clients. Thanks to sales trainer Joe Pici, host of the SalesEdge Podcast, for having me on the show to discuss how to build your authority brand:



In this episode, we discuss:

  • How to identify your ideal client.

  • How to identify what that client wants to create your impact story.

  • Why the "personal branding vendors" can't help you if you don't know your ideal client and impact story.

  • And, of course, how YOU can work with me to build your authority brand.

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