• Curt Mercadante

How do you help people?

"What does Daddy do for his job?"

My six-year-old son, Sonny, asked my wife this question while they were at the store the other day.

"Well," Julie replied. "He helps people build their business to make more money."

Sonny thought about out for a bit and then replied, "Well, that's very nice."

When my wife told me this story last night, I laughed but then thought to myself, "yeah, that is very nice."

The very definition of a business should be to have a positive impact on other people.

If you sell golf balls, you're having a positive impact on a golfer.

If you sell hair care, you're having a positive impact on someone who isn't bald like me :)

If you're a business owner, you're helping other people.

I know this. I teach this to my clients.

And yet, hearing my son say that put it in perspective and really reinforced it.

It's important to keep this top of mind when you're selling, in order to keep your focus on your client and how you help him or her.

But it's also vital from a mindset perspective because, let's face it, there are always days where a business owner feels a bit beat down.

Whenever I feel that way, I'm going to think of Sonny saying, "well, that's very nice."

Because I do help business owners generate more revenue by delivering the right message to the right clients.

How do you help people?

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