• Curt Mercadante

Getting Clear on Identifying Your Ideal Client

You can listen to this podcast on Apple or via Spotify here:


Want to build an authority brand? Start with your ideal clients.

Meaning...get really, aggressively, radically clear on the PERSON you want to serve who also wants the impact you provide.

Learn more in my interview with Seth Greene on The Sharkpreneur Podcast (above), in which I discuss:

● Why it’s important for business owners to know who their ideal clients are.

● How non-ideal clients are never beneficial to anyone’s company.

● Why it’s important to continue to make decisions even during a pandemic.

● How people shouldn’t attach meaning to physical objects.

● Why people need to define where they want to go and then reverse engineer it.

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