• Curt Mercadante

Forget about your big, audacious goals

You know those big, hairy, audacious goals you've set?


Forget about them.


Or, in the words of Tony Soprano, "Fuggedaboutit."


Now, don't get me wrong. Setting those goals is great. It's vital.


But a lot of people are great at setting big goals. They're awesome at dreaming big. When it comes to execution, however, they go off the rails.


Where they go wrong is relying on motivation and willpower.


I'm not saying those two things are bad, but when you try to rely on them alone...


Well, let's just say motivation and willpower are why the gyms are always full on January 2nd, but empty by January 31st.


The people who are still sticking to their daily gym workouts come December are the people who rely on PROCESS on a daily basis.


Here's how it's done (I detail this more in my book):

  1. Define your vision for your life. Where the hell do you want to go? This is the loooong term big, hairy, audacious goal for YOU.

  2. Then, reverse engineer that vision so you create clear desired outcomes for every year, every month, every week, and every day.

  3. So, every day, you've defined your clear outcomes. To achieve those outcomes, build a daily, "mindless" process. (I call it "mindless" because it's a process you complete each day out of "muscle memory.")

You're not going to hit home runs every day. You're not going to close incredible deals every day.


So if you gauge your daily wins and losses on those things (many of which are out of your control), you're setting yourself up to damage your mindset.


Gauge your daily wins or losses on whether you adhere to your process.


Easy wins.


Daily process.


If it's the right process, over time, you win.


If something's not working, then you'll know exactly where to look to improve because a regular process is easier to measure and manage.


And if something happens like, oh, I don't know, a friggin' pandemic, you can adapt your process accordingly. But whatever you do, don't give up the daily process.


During the past tumultuous year, focusing on my daily process has allowed me to tune out the noise and the craziness, and it's helped me to become bulletproof.


So, go ahead and set your big goals.


Then reverse engineer them.


And focus on your daily process, FTW.


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