• Curt Mercadante

Authority Branding 101

You can listen to this podcast on Apple, Spotify, Stitcher, or Google Play, or listen to the full episode here:


Thanks to John DeBevoise for having me on BizSoup Podcast Radio to discuss the Four Pillars of Building an Authority Brand.

We discuss:

  • The Four Pillars are Attention, Accuracy, Alignment and Authenticity.

  • Create your “one-sentence” impact message.

  • Know who you want to serve, what they want and how you can get it to them.

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