ATTENTION: The First Pillar of Building an Authority Brand
This is #2 in a series of posts about the Four Pillars of Building an Authority Brand. You can read post #1 here.
If a tree falls in the woods, and nobody is there to see it happen, did it really happen?
Likewise, if you build a business, but nobody knows you exist, do you really have a business?
That's why the first pillar of an authority brand is ATTENTION.
This is why you attend those "networking" events, post on social media networks, run those ads, send those emails, or host those parties. You're trying to let your potential clients know that you exist and what you're selling.
Yes, this is the most obvious of the four pillars.
It is easy, however, to get trapped in the echo-chamber of (non-buying) friends and family who constantly ask you about your business, and feed your happiness with social media likes, shares, and "way to go!" messages.
It is easy to succumb to the temptations of the "vanity vendors" selling more likes, more video views, more shares, and more automations.
They'd have you believe that building an authority brand is just about getting more eyeballs.
Yes, attention is important. But too many business owners stop there.
Which leads us to the next pillar, which we'll discuss in tomorrow's post: ACCURACY.
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