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Getting Clear on Identifying Your Ideal Client
Curt Mercadante
  • Aug 9, 2021
  • 1 min

Getting Clear on Identifying Your Ideal Client

You can listen to this podcast on Apple or via Spotify here: Want to build an authority brand? Start with your ideal clients....
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Forget about your big, audacious goals
Curt Mercadante
  • Mar 31, 2021
  • 2 min

Forget about your big, audacious goals

You know those big, hairy, audacious goals you've set? Forget about them. Or, in the words of Tony Soprano, "Fuggedaboutit." Now, don't...
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Poachers vs. Creators
Curt Mercadante
  • Mar 16, 2021
  • 3 min

Poachers vs. Creators

In 2012, then-President Barack Obama dove into hot water during a campaign speech in Roanoke, VA when he said, "if you’ve got a business,...
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Excellent, Fast, and Cheap?
Curt Mercadante
  • Mar 15, 2021
  • 2 min

Excellent, Fast, and Cheap?

Good. Fast. Cheap. Pick two. It's long been some of the simplest advice to setting expectations with your clients so you can scale your...
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The myth of the 'subject matter expert'
Curt Mercadante
  • Feb 25, 2021
  • 1 min

The myth of the 'subject matter expert'

Earlier this week, in our Freedom Inner Circle group, we had lively discussion about "subject matter experts" (SMEs) Some members of the...
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