Curt MercadanteAug 9, 20211 minGetting Clear on Identifying Your Ideal ClientYou can listen to this podcast on Apple or via Spotify here: Want to build an authority brand? Start with your ideal clients....
Curt MercadanteMar 31, 20212 minForget about your big, audacious goalsYou know those big, hairy, audacious goals you've set? Forget about them. Or, in the words of Tony Soprano, "Fuggedaboutit." Now, don't...
Curt MercadanteMar 16, 20213 minPoachers vs. CreatorsIn 2012, then-President Barack Obama dove into hot water during a campaign speech in Roanoke, VA when he said, "if you’ve got a business,...
Curt MercadanteMar 15, 20212 minExcellent, Fast, and Cheap? Good. Fast. Cheap. Pick two. It's long been some of the simplest advice to setting expectations with your clients so you can scale your...
Curt MercadanteFeb 25, 20211 minThe myth of the 'subject matter expert'Earlier this week, in our Freedom Inner Circle group, we had lively discussion about "subject matter experts" (SMEs) Some members of the...