Curt MercadanteMar 7, 20212 minThe Sir Galahad Theory of Branding and SalesEarlier in my career working in politics, a mentor cautioned me getting trapped by the "Sir Galahad Theory." Simply put, that theory...
Curt MercadanteMar 2, 20211 minHow do you help people?"What does Daddy do for his job?" My six-year-old son, Sonny, asked my wife this question while they were at the store the other day....
Curt MercadanteMar 1, 20212 minAre you building an audience or building a business?Building an audience is not the same thing as building a business. When I owned my agency, many of my corporate and large trade...
Curt MercadanteFeb 28, 20211 minMarch 2021: 5 spots open in Right Message, Right Clients, Right Revenue AcceleratorI'm opening up only five spots in March for my Right Message, Right Clients, Right Revenue Accelerator. If you're a business owner...
Curt MercadanteFeb 27, 20211 minStep 1: Act like a humanMarketing automations are like guns. They can be helpful and useful. But they can also kill. In the case of the former, they can kill...
Curt MercadanteFeb 26, 20212 minSales is a skill, not a talentLast night, I watched a fascinating interview conducted by Lex Fridman with Dan Gable, the legendary Olympic wrestling champion and...