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The Sir Galahad Theory of Branding and Sales
Curt Mercadante
  • Mar 7, 2021
  • 2 min

The Sir Galahad Theory of Branding and Sales

Earlier in my career working in politics, a mentor cautioned me getting trapped by the "Sir Galahad Theory." Simply put, that theory...
59 views0 comments
How do you help people?
Curt Mercadante
  • Mar 2, 2021
  • 1 min

How do you help people?

"What does Daddy do for his job?" My six-year-old son, Sonny, asked my wife this question while they were at the store the other day....
19 views0 comments
Are you building an audience or building a business?
Curt Mercadante
  • Mar 1, 2021
  • 2 min

Are you building an audience or building a business?

Building an audience is not the same thing as building a business. When I owned my agency, many of my corporate and large trade...
16 views0 comments
March 2021: 5 spots open in Right Message, Right Clients, Right Revenue Accelerator
Curt Mercadante
  • Feb 28, 2021
  • 1 min

March 2021: 5 spots open in Right Message, Right Clients, Right Revenue Accelerator

I'm opening up only five spots in March for my Right Message, Right Clients, Right Revenue Accelerator. If you're a business owner...
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Step 1: Act like a human
Curt Mercadante
  • Feb 27, 2021
  • 1 min

Step 1: Act like a human

Marketing automations are like guns. They can be helpful and useful. But they can also kill. In the case of the former, they can kill...
26 views0 comments
Sales is a skill, not a talent
Curt Mercadante
  • Feb 26, 2021
  • 2 min

Sales is a skill, not a talent

Last night, I watched a fascinating interview conducted by Lex Fridman with Dan Gable, the legendary Olympic wrestling champion and...
28 views0 comments
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