WEBINAR: Right Message. Right Clients. Right Revenue.
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Curt Mercadante
- Jun 13
- 1 min
Back Porch Session LIVE — 6.13.21
Check out the replay of my Back Porch Session LIVE from earlier today. In this session, we discuss: The Tao of Abundance How to avoid...
5 views0 comments
Curt Mercadante
- May 9
- 1 min
To build my brand, I need more eyeballs! Right?
More views! More likes! More shares! I'm trying to build a brand here, so I need more eyeballs on my content. I'll do anything to get...
16 views0 comments
Curt Mercadante
- May 8
- 2 min
Your Brand is Energy
Each of our bodies is like a lamp. That lamp is a material “thing” through which electricity flows. The lamp itself is not the...
18 views0 comments
Curt Mercadante
- Apr 29
- 1 min
It's time to get personal again
A client of mine told me the other morning that it was a “magical day.” The cause for such elation? For the first time in more than a...
12 views0 comments
Curt Mercadante
- Apr 22
- 1 min
Credentialing isn't sales
Hey, all you new health coaches, business coaches, therapists, realtors, and financial advisors, I'd like to let you in on a little...
29 views0 comments
Curt Mercadante
- Apr 22
- 1 min
How to build your authority brand
What's the "X Factor" in your brand? It's YOU. It's the unique impact you provide. It's how you improve the lives of your ideal clients....
4 views0 comments
Curt Mercadante
- Apr 10
- 1 min
Invent your own game
Yesterday, I posted this on LinkedIn: It's received quite a bit of attention, and it's interesting that many people followed up by...
122 views0 comments
Curt Mercadante
- Mar 27
- 1 min
"I need to start a podcast and publish a book"
Person A: "I need to start a podcast."
Me: "What's the desired outcome for starting a podcast?"
23 views0 comments
Curt Mercadante
- Mar 25
- 2 min
Control your branding platforms
Apple is changing its podcasting platform, and that's giving indigestion to those hosts and advertisers who've based their revenue models...
26 views0 comments
Curt Mercadante
- Mar 23
- 1 min
Your brand is not...
Your logo. Your Web site. Your color scheme. Your latest digital ad. Your latest TV ad. Your podcast. Your LinkedIn profile. Your...
52 views0 comments
Curt Mercadante
- Mar 15
- 2 min
Excellent, Fast, and Cheap?
Good. Fast. Cheap. Pick two. It's long been some of the simplest advice to setting expectations with your clients so you can scale your...
31 views0 comments
Curt Mercadante
- Mar 13
- 2 min
AUTHENTICITY: The Fourth Pillar of Building an Authority Brand
During this past week, we've been posting about The Four Pillars of an Authority Brand. You can find all of the posts here: Intro to the...
12 views0 comments
Curt Mercadante
- Mar 11
- 2 min
ALIGNMENT: The Third Pillar of Building an Authority Brand
This is #4 in a series of posts about The Four Pillars of Building an Authority Brand. Here are links to Post #1, Post #2, and Post #3....
14 views0 comments
Curt Mercadante
- Mar 10
- 1 min
ATTENTION: The First Pillar of Building an Authority Brand
This is #2 in a series of posts about the Four Pillars of Building an Authority Brand. You can read post #1 here. If a tree falls in the...
17 views0 comments
Curt Mercadante
- Mar 8
- 1 min
The Four Pillars of Building an Authority Brand
If you're a business owner, your business began as a thought. That thought turned into ideas. Your business is the manifestation of those...
26 views0 comments
Curt Mercadante
- Mar 7
- 2 min
The Sir Galahad Theory of Branding and Sales
Earlier in my career working in politics, a mentor cautioned me getting trapped by the "Sir Galahad Theory." Simply put, that theory...
59 views0 comments
Curt Mercadante
- Mar 1
- 2 min
Are you building an audience or building a business?
Building an audience is not the same thing as building a business. When I owned my agency, many of my corporate and large trade...
16 views0 comments
Curt Mercadante
- Feb 28
- 1 min
March 2021: 5 spots open in Right Message, Right Clients, Right Revenue Accelerator
I'm opening up only five spots in March for my Right Message, Right Clients, Right Revenue Accelerator. If you're a business owner...
17 views0 comments
Curt Mercadante
- Feb 27
- 1 min
Step 1: Act like a human
Marketing automations are like guns. They can be helpful and useful. But they can also kill. In the case of the former, they can kill...
26 views0 comments
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