• Curt Mercadante

In professional sports, free agents reign.

Top-performing free agents are feted and fawned over by teams who need them, offering top dollar to lure the top players to their team.

The free agents have the freedom to choose the team they like best, and often cash in big on their choices.

There's no reason you can't be a free agent.

I'm not talking about sports.

Last year, the great Randy Gage and I discussed the scourge of tribalism in our society (watch here and blog post continued following the video):

At it's heart, tribalism is about committing yourself to a team. And quite often, you don't commit to a team based on your reasoned choice. You do so out of guilt; fear of missing out; or desperately latching on to something that will fill the gap in your life resulting of a lack of meaning.

Your tribe might be a political party; it might be Team Vaccinated/Team Unvaccinated; Team Mask/Team No Mask; a certain cable TV channel; a cult; or, something else.

In professional sports, when a player commits to a team, he or she is now COMMITTED.

That player has to be loyal; has to wear the uniform; has to comport him or herself in alignment with the team's rules and values, and on and on and on.

There's nothing inherently wrong with that, though sometimes "free agents" find themselves on losing teams, teams with a poor culture, teams with crappy ownership, etc.

But they're committed: Locked up for a set period of time via contract.

Quite often, they don't have the same freedom after signing the contract that they had just before signing the contract.

How about you?

Are you giving up your freedom by signing with a tribe?

Do you have to check what your tribe's chosen leader or chosen media figure says on an issue before you can formulate an opinion in your head?

Do you reflexively go to battle over any decision your team leader makes, even if, in your heart, you know it's the wrong decision?

You see, there's power in being a FREE AGENT.

A free agent doesn't feel the need to identify with any given tribe.

A free agent uses the power of critical and creative thinking to formulate ideas.

A free agent doesn't have knee-jerk, violent responses to anything that insults the tribe.

A free agent is FREE.

A free agent is also a threat.

This is because a free agent can't be neatly categorized by those who want to sell you products or buy your votes.

When someone can be neatly categorized, it's easier to find them with an algorithm or target them with product/political advertisements and mail.

A free agent isn't reliant on politicians to live their lives, and so the politicians don't hold as much power to sway or instill fear in the free agent.

A free agent doesn't feel like a prisoner of a toxic work culture, and will not hesitate to find a culture that fits him or her better.

A free agent knows that as soon as they sign on the dotted line of their tribe, they're locked in to and with that tribe.

And that free agent knows that his or her freedom is more right before he or she signs with the tribe than it is right after.

A free agent has power.

And a free agent is a threat.

Are you a free agent?

If not, what's keeping you from becoming one?

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More views!

More likes!

More shares!

I'm trying to build a brand here, so I need more eyeballs on my content.

I'll do anything to get them.

First, I gotta figure out the LinkedIn and Facebook algorithms.

Post at the right times.

Get in my LinkedIn and Instagram pods to make sure I get my posts boosted.

To build my authority brand, what I really need is more attention.


Not so fast.

Attention is important, but unfortunately it's where most business owners start...and stop.

Attention alone won't build your authority brand.

It's only one of the Four Pillars of Building an Authority Brand.

These four pillars will help you deliver the right message to the right clients you can generate the right revenue.

Want to learn more? Join me for my free Webinar on May 20th at Noon Eastern:

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  • Curt Mercadante

Each of our bodies is like a lamp.

That lamp is a material “thing” through which electricity flows.

The lamp itself is not the electricity. It’s simply a vessel for that electrical energy.

But the type of lamp will certainly determine how that energy shines.

Put a shade on the lamp, and you dim the light.

Treat the lamp like shit, or break it, and the energy won’t shine at all.

I like to define your brand as “how you influence others, and how others influence you.”

At that root of that influence is energy.

Your energy shines forth when you interact with others, through the content you produce, through presentations or speeches you give.

Not everyone will absorb and respond to your energy in the same way.

That’s fine. There is an “attract and repel” principle going on here.

You won’t be everyone’s cup of tea.

But when you start to focus intentionally on how you emit your energy into the world, and the type of energy you’re emitting, you become more in tune not simply with absorbing energy — but in providing value to others through your energy.

For example, if you wake up each morning focused on your sales goals and you can you get more clients to give you more money...

You’re only focused on taking energy; rather than providing helpful energy to others.

First, you’re invited to realize that the money paid to you by your clients is a form of energy.

They provide you their energy (money) in return from the energy you provide them (in terms of how you make a positive impact on their lives).

In fact, that’s how I like to define a business: Making a positive impact on someone else’s life.

The more positive, helpful energy you provide to someone else...

The more likely they are to return that energy to you.

This is the flow of prosperity.

Value-for-value exchange.

Energy-for-energy exchange.

On a personal note, I’ve noticed that when I’m in an “energy taking” mode (I.e., frustrated and focused on my monetary sales goals), my content and my sales conversations are less focused on providing value and more on “what can I do to take money from someone else.”

When that happens, my lamp is dim.

When my lamp is dim, the energy I’m putting out is darker.

When that happens, I’m less likely to achieve the goals I’m so focused on in the first place.

On the flip side, when I’m in an “energy giving” mode, I’m focused on helping. I’m focused on sharing. I’m happy to take the lamp shade off and illuminate where I can — not in a forceful manner, but in shining my light in dark spaces naturally.

It’s not just a better, more profitable way to sell.

It’s also a more fulfilling, less stressful, more rewarding way to live.

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