My business coach at the time was shocked when I fired my clients...


And shut my seven-figure agency at peak revenue...


I think he equated money with freedom...


And he helped us almost double my revenue...


But I certainly didn't feel free.


Didn't feel like I had time.


Working for clients who didn't value me or for whom I no longer supported from a ethical/philosophical standpoint.


Anxiety attacks.


Fat and inflammed.


Not present (mentally or physically) with my family.


So I shut it down.


And now, some of my clients are surprised when one of the first questions I ask them is...


"How many hours do you want to work per week?"


They're used to "gurus" simply focusing on, "how much money do you want to make?"


But we start by looking at the hours you want to work...


Then look at the monthly revenue you want to generate...


And then let math do the work...


So that you price your offerings in a way...


That allows you to work you desired hours while earning the desired revenue.


What this requires is...


Instead of pricing based on "what I think my clients will pay"...


You price based on impact...


Impact that clients receives (instead of competing on price for the discount, commodity shoppers)...


And the impact you receive in the way of the money paid to you as a receipt for your services...


And the impact this allows in terms of your TIME.


When we do this simple process...


Most people realize they have to charge more...


Or work more...


Or hire more people to help scale...


Or shut down their business.


Because the pricing you set allows you to work how much you want...


For whom you want...


When you want.


It's not just a revenue tool.


It's a freedom tool.


***


🔥 If you're interested in learning how to attract the right clients to grow your business and do it in a way that allows your freedom and fulfillment, please send me a message today.

9 views0 comments
  • Curt Mercadante

Business owners, do you spend your day doing everything but having conversations with potential clients?


I'm sure you have good "reasons" why.


But without new clients, you don't grow.


By the way, existing clients are potential "future" clients...


Are you picking up the phone and calling them?


In an "online" world...


Human conversation will works.


In fact, in an "online" world...


Human conversation sets you apart and distinguishes you.


I get it.


There can be fear about having conversations with potential clients.


Or, you need help with priority and time management because you're "can't find time" to have these conversations.


But if you want to grow...


If you want to strengthen existing client relationships...


Have more conversations with the right people...


About the impact they want...


And about the positive impact you can provide to them.


Hell, you could do nothing else in your business...


Except spending your day having conversations with potential clients...


And you'll have a success business.


In case you haven't heard...


Without clients you don't have a business.


****


📹 Thanks to Dan Jourdan and Chris Stone for this great interview on The Sales Energizer show :) I could see Dan smiling in agreement as I talked.

9 views0 comments
  • Curt Mercadante

There are a lot of "successful" people on social media...


Who are actually full of sh*t about their success....


That's fine.


To each his or her own, but...


Keep that in mind when you start comparing yourself to them.


They may get a ton of likes and views...


But have zero clients or business success to show for it.


Getting imposter syndrome by comparing yourself to someone who is an imposter doesn't do you any good.


So beware when you compare.


But, you know what?


There are a lot of people who are full of sh*t...


...in government...


...in the media...


...in "health care"...


...in our circle of family and friends...


That's why it's vital to become our own best advocates...


To become the experts of our own lives.


Some people who spend more time researching a new TV...


Then they will researching what's best for their physical, mental, and spiritual health.


More time researching that new car...


Then researching the best way to grow their business.


Sure, take counsel from others...


But in the end...


Be your own best advocate.


Be your own best expert.


***


📹 Thanks to Erin Urban for having me as a guest last week on #CareerCoffeeChat, from which the above video excerpt is taken.

5 views0 comments